Football

Seven WIAC Football Games To Appear on Television Wisconsin in the Madison DMA and Channel 8.2 in La Crosse/Eau Claire

MADISON, Wis.--Seven Wisconsin Intercollegiate Athletic Conference (WIAC) football games during the 2026 season are scheduled to be aired live by Morgan Murphy Media, in conjunction with Wisco Media Group on Television Wisconsin.
 
“This is an outstanding opportunity for the Wisconsin Intercollegiate Athletic Conference and, most importantly, for our exceptional student-athletes,” commented WIAC Commissioner Corey Borchardt. “WIAC football has a tremendous brand built on tradition, competitive excellence and some of the very best Division III football in the country, and this partnership will allow us to showcase that brand to an even broader audience across Wisconsin.”
 
The games will be available in the Madison, La Crosse and Eau Claire viewing markets. This announcement continues a history of WIAC events being aired on live television.
 
“Bringing WIAC football to broadcast television provides our student-athletes, coaches, programs and institutions with a unique platform to tell their stories and increase the visibility of the conference,” Borchardt continued. “We are excited to expand the reach of WIAC football and give fans throughout Wisconsin another opportunity to experience the outstanding competition and people that make the WIAC so special.”
 
“We’re proud to expand our local sports coverage with WIAC football airing across our Madison and La Crosse/Eau Claire markets this season,” said Brian Burns, President & CEO, Morgan Murphy Media. “Free, over-the-air access connects communities with the student-athletes and traditions they care about — and builds upon our successful recent broadcasts of the Milwaukee Brewers (MLB) and our upcoming full season of Milwaukee Bucks to viewers across Madison, La Crosse and Eau Claire.”
 
Broadcast Schedule:
Oct. 3--UW-La Crosse at UW-Oshkosh (1:00 p.m.)
Oct. 10--UW Eau Claire at UW Platteville (1:00 p.m.)
Oct. 17--UW-River Falls at UW-Platteville (1:00 p.m.)
Oct. 24--UW-Stevens Point at UW-Whitewater (1:00 p.m.)
Oct. 31--UW-Oshkosh at UW-Whitewater (7:00 p.m.)
Nov. 7--UW-Whitewater at UW-Platteville (1:00 p.m.)
Nov. 14--TBD (UW-Platteville at UW-La Crosse (TBA) or UW-Stout Polytechnic at UW-Oshkosh (2:00 p.m.))
 
Where to watch Television Wisconsin (Madison)
Over the Air: Channel 3.2
Charter: Channel 14
AT&T Uverse: Channel 2
Direct TV: Channel 14
TDS: Channel 2
Mediacom: Channel 4
 
Where to watch Television Wisconsin (La Crosse and Eau Claire)
Over the Air – Channel 8.2
Spectrum (Charter) – Channel 708
TDS – Channel 9
Acentek – Channel 6
MediaCom – Channel 12 SD Chatfield, Minn.; Channel 7 Cashton, Wis.
Hiawatha Broadband – Channel 52
Vernon Communication Cooperative – Channel 2
Chippewa Valley Cable – Channel 197 SD, Channel 6 HD
Richland Grant Telephone Cooperative – Channel 7
La Valle Telephone Cooperative – Channel 7
Coon Valley Telecommunication – Channel 107 SD, Channel 6 HD
Mid Continent – Channel 614
Genuine Telecom (Tech Comm) – Channel 7
Spring Grove – Channel 7
Verneau – Channel 7
 
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